Intensive Professional Program

We've condensed our Professional Program into an intensive TWO-WEEK course that will prepare you for your dream career.

You'll enjoy the same 100 hours of the full Program. It's the same content in half the time!

Want to see how? Keep reading and get ready for two weeks of pure floral adrenaline.

By the end of the course, you'll know everything from creating a spiral bouquet, starting your own floral business, to designing wedding installations. You'll master both classic and avant- garde techniques, so you can discover your style as a florist.

UPCOMING EDITIONS

March 31st to April 11th, 2024

SCHEDULE

Monday to Friday, from 9:00 AM to 6:30 PM

Week 1

DAY 1

AM 

First contact

Let’s get to work! Introduction to MFS • Exercise with hard-stemmed flowers • Exercise with soft-stemmed flowers 

Floral Photography 

Introduction to Floral Photography

PM 

An afternoon of Garden Style

Introduction to Constance Spry • Garden Style centerpiece exercise

DAY 2

AM 

Bouquet: A basic in two versions

Introduction to color theory • Spiral bouquet exercise • Garden Style bouquet exercise • Packaging

PM 

Contemporary Design

How to design for a contemporary space • Influences and designers • Exercise and use of kenzan

DAY 3

AM

Installation demonstration

Introduction to organic techniques • XL format installation demonstration • Exercise with chicken wire

PM

Create an unforgettable table

Wedding and event table

DAY 4

AM 

Space decoration 

Practical exercise in real spaces

PM

Ikebana universe

Ikebana class

DAY 5

AM 

The center of attention: the floral arch

Arch installation • Sustainable techniques for floral design in weddings and events

PM 

Medici inspiration 

What is a 'statement piece'? • XL Medici bowl demonstration and exercise

Week 2

DAY 6

AM 

Styling and Photography

Introduction to the advertising world • Art Direction and Photography • Still life design exercise for editorial

PM 

Botanical jewelry

Introduction to botany (plants) • Earrings exercise: technique and design • Necklace exercise: structure and creation • Preserved Flower Headband exercise

DAY 7

AM

Start your floral project 

Business Plan • Project final bases • Learn to buy flowers online • Keys to a floral business: logistics, transportation, suppliers, personnel management, administration. How does it work? How do I sell?

PM 

Get to know 3 business models in depth

On-site visit to 3 different business project concepts • Presentation by Teresa Vicente-Franqueira, designer of the wedding of the Dukes of Huéscar

DAY 8

AM

The protagonist: the bridal bouquet

Wired bouquet demo • Wired bouquet practice exercise

PM 

Business opportunities

Business analysis: funeral art • Creation of a wreath exercise

DAY 9

AM 

Think about your business

Business plan feedback • Introduction to floral design with hotels

PM 

Final project preparation

Apply all techniques and create your own design for your event

DAY 10

AM 

Enjoy everything you've learned

Final project presentation • Evaluation • Diplomas and cocktail

THIS INCLUDES