We’ve condensed our Professional Program into an intensive TWO-WEEK course designed to fast-track you toward your dream career. You’ll experience the full 80+ hours of content in half the time! Wondering how? Keep reading and prepare for two weeks of pure floral excitement.
By the end of the course, you’ll be equipped with skills ranging from creating spiral bouquets to launching your own floral business and designing wedding installations. You’ll master both classic and avant-garde techniques, allowing you to discover your unique style as a florist.
Syllabus
Week 1
DAY 1 AM First contact Let’s get to work! Introduction to MFS • Exercise with hard-stemmed flowers • Exercise with soft-stemmed flowers Floral Photography Introduction to Floral Photography PM An afternoon of Garden Style Introduction to Constance Spry • Garden Style centerpiece exercise DAY 2 AM Bouquet: A basic in two versions Introduction to color theory • Spiral bouquet exercise • Garden Style bouquet exercise • Packaging PM Ikebana universe Ikebana class DAY 3 AM Installation demonstration Introduction to organic techniques • XL format installation demonstration • Exercise with chicken wire PM Create an unforgettable table Wedding and event table DAY 4 AM Space decoration Practical exercise in real spaces · Floor Installation PM Contemporary Design How to design for a contemporary space • Influences and designers • Exercise and use of Kenzan DAY 5 AM The center of attention: the floral arch Arch installation • Sustainable techniques for floral design in weddings and events PM Medici inspiration What is a ‘statement piece’? • XL Medici bowl demonstration and exercise
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Week 2
DAY 6 AM Styling and Photography Introduction to the advertising world • Art Direction and Photography • Still life design exercise for editorial PM Botanical jewelry Introduction to botany (plants) • Earrings exercise: technique and design • Necklace exercise: structure and creation • Preserved Flower Headband exercise DAY 7 AM Start your floral project Business Plan • Project final bases • Learn to buy flowers online • Keys to a floral business: logistics, transportation, suppliers, personnel management, administration. How does it work? How do I sell? PM Business Models On-site visit to 3 different business project concepts DAY 8 AM The protagonist: the bridal bouquet Wired bouquet demo • Wired bouquet practice exercise PM Business opportunities Business analysis: funeral art • Creation of a wreath DAY 9 AM Your business plan in the spotlight Business plan feedback • Introduction to floral design with hotels PM Review of a basic: the Bouquet You will have a collection of flowers to select and create your bouquet
DAY 10 AM Apply everything you learned Techniques and styles acquired to create the Final Project PM Final Project Final Project Presentation • Evaluation • Diplomas and Cocktail
NEXT EDITIONS
March 31 to April 11, 2025
September 15 to 26, 2025
SCHEDULE
Monday to Friday, from 9:00 AM to 6:30 PM
INCLUDES
The floral experience of your life is waiting for you in Spain.
The intensive course that flower lovers have been waiting for.
Awaken your creativity and play with shapes, color and texture.