Floral Design Congress
Madrid Blooms
Learn from top world floral designers. Understand their creative process, styles and techniques. Plus, exquisite flowers to design with the experts.
Madrid Flower School and Flower House are collaborating on the organization of an event that promises to be a turning point in European floral design. For the first time, eight esteemeddesigners from Spain, America, and Europe will be sharing their knowledge through workshops and demonstrations.
Milena Orlandi from Madrid Flower School
And more to come!
Participants will have the chance to work with exquisite flowers from David Austin Roses and Floraprima, and state-of-the-art products like Phoam Labs foam, along with other exciting surprises.
CONTENT
Day 1 | Design wisely
Ikebana and its incorporation into contemporary art, and how age-old techniques play a pivotal role in the accomplishments in the world of modern art.
Ikebana and its incorporation into contemporary art, and how age-old techniques play a pivotal role in the accomplishments in the world of modern art.
AM
Session 1 | Dundee Butcher
SPECIAL GUEST: CO-FOUNDER OF PHOAM LABS
The product that will revolutionize the floral industry.
Session 2 | Louise Worner
IKEBANA: THE MILLENARY ART REVISITED
Japanese floral art by Sogetsu Ikebana master designer.
Session 3 | Milena Orlandi
THE PATH TO MINIMALIST FLORAL DESIGN
Creative and design processes to approach flowers from a different perspective.
Session 4 | Frida Kim
IMPACT AND DELICACY IN CONTEMPORARY DESIGN
When design expertise takes flowers to a sublime level.
PM
Workshops with the designer of your choice:
Louise Worner | Ikebana Centerpiece
Milena Orlandi | Contemporary Floral Centerpiece
Frida Kim | Contemporary Floral Centerpiece
Day 2 | Master the creative process
What are the trade secrets of great florists? What goes into planning a destination wedding? How to create a floral arrangement that is a true piece of art?
AM
Session 1 | Alejandra Romero and Ines Urquijo
THE KEY TO DESTINATION WEDDINGS
The luxury, the client and the challenges.
Session 2 | Holly Chapple and Lucia Milan
SELF-MADE FLORISTS
The entrepreneurship, business and education of two floral design pioneers.
Session 3 | Nicolette Camille
INSIDE THE MIND OF A MASTER STILL LIFE ARTIST
Exclusive insights and insider tricks shared by one of today's top 100 most influential designers in the field.
PM
Workshops with the designer of your choice:
Nicolette Camille | Still Life Floral Centerpiece
Alejandra Romero | Garden Style Floral Centerpiece
Inés Urquijo | Wild Flower Centerpiece
Holly Chapple | Garden Style Centerpiece
Lucia Milan | Floral Tropical Nouveau Centerpiece
Day 3 | The magic of volume
Dive straight into work on an installation with the designers. Expand your skill set with high-quality materials.
AM & PM
Set-up, visualization and design of a themed floral installation, with the designer of your choice.
Workshops are allocated on a strictly first come first serve basis.
What is the format?
MADRID BLOOMS offers participants talks and hands-on workshops with outstanding global designers. Morning sessions delve into designers' experiences and methodologies, and afternoons feature hands-on workshops with the designers. The event runs from 10:00 am to approximately 6:00 pm, with a lunch break. English/Spanish simultaneous translation will be available.
What will I learn?
The guest designers will share their expertise on color, innovative techniques, and mechanics, as well as their design approaches and biggest successes and mistakes. Participants will work with high-quality flowers and cutting-edge international floral products.
Who is it aimed at?
This congress is a must for flower enthusiasts! If you're a florist or designer, this event is a step forward in your career, promising valuable knowledge and lasting connections within the floral community. The experience is guaranteed to be cherished forever!
Will I get a diploma?
Yes, you will be awarded a diploma issued by MADRID BLOOMS and its organizers.
Do I need previous experience?
Prior experience is not required.
Yes, you will be awarded a diploma issued by MADRID BLOOMS and its organizers.
Do I need previous experience?
Prior experience is not required.
When?
20, 21 and 22 of February 2024.
20, 21 and 22 of February 2024.
Where?
Institución Libre de Enseñanza, headquarters of Madrid Design Festival. Address: Paseo del General Martínez Campos, 14, Chamberí, 28010 M
Institución Libre de Enseñanza, headquarters of Madrid Design Festival. Address: Paseo del General Martínez Campos, 14, Chamberí, 28010 M
HOTEL: We have teamed up with hotel One Shot Fortuny 07 to give MADRID BLOOMS participants a deal. Write to us at hola@madridflowerschool.com for more information.
Phone / WhatsApp +34 682 277 696
IMPORTANT: Designers will work with a limited number of students. As soon as you pay your ticket, make sure to write to hola@madridflowerschool.com telling us with whom you would like to work. First to come strict policy.
INVESTMENT
MADRID BLOOMS 1890€
Tuition: 590€ for registration (secure spot, non-refundable)
Balance: 30 days before the start of the Congress
20 hours of demonstrations and workshops
+ Flowers, materials, and tools
20 hours of demonstrations and workshops
+ Flowers, materials, and tools
PAYMENT METHODS
CREDIT CARD AND PAYPAL
Create a profile (icon at the top right), and then you can make the payment.
BANK TRANSFER
Madrid Flower School SL
IBAN ES50 0081 1536 4500 0147 1750 · BIC BSABESBB
* Send a copy of the proof of payment to hola@madridflowerschool.com
Last day for registration and payment
7 days before the start of the congress
CREDIT CARD AND PAYPAL
Create a profile (icon at the top right), and then you can make the payment.
BANK TRANSFER
Madrid Flower School SL
IBAN ES50 0081 1536 4500 0147 1750 · BIC BSABESBB
* Send a copy of the proof of payment to hola@madridflowerschool.com
Last day for registration and payment
7 days before the start of the congress
CONTACT
Cell phone / WhatsApp +34 682 277 696
MADRID BLOOMS reserves the right to modify or suspend Congress for reasons it deems convenient. In such circumstances, students will be notified one week in advance. Participants can cancel their attendance and request a refund up to 15 days before the start of the event. No refund will be granted under any circumstances after this date. Tickets are personal and non-transferable. Please review our Privacy Policy, Terms, and Conditions at the bottom of the page.
